ENABLE VIDEO IN YOUR EMAILS: They say video is worth a thousand pictures, and now you have special access to the latest technologies through Live Clicker Video Express that will help you enable, manage and profit from the latest innovations in video commerce.  As a Certified member, your email is delivered with images automatically turned on at key ISPs, an advantage that can double your response rates. Imagine the potential if you could leverage that benefit with an engaging email video!

REAL TIME OPTIMIZATION: Deploy real-time multivariate content testing with images and subject lines using 8Seconds Optimizer. Find out which combination of email design elements perform best for your segments and adapt your other campaigns to display the most successful combinations.  Take full advantage of the creative freedom Certification provides and focus on devising strong content and testing strategies - or work with our team of experts to have them craft a strategy for you.

MAINTAIN HIGH INBOX PLACEMENT RATES: To truly leverage the power of Certification, you need to map where your email is being placed by the most common ISPs you send to and understand what elements of your email program are affecting placement to the inbox 100% of the time. Used in conjunction with Return Path’s Email Deliverability Monitoring Suite, you’ll know where your email is being delivered at each ISP by campaign, so you can diagnose and prevent delivery and rendering failures from happening and fully maximize the value of your membership.