No inbox. No click. No revenue. Good email response starts with good email deliverability. With deliverability tools and services from Return Path, you gain visibility into your email deliverability so you can prevent problems before they begin and earn the response you deserve.
“With Return Path monitoring and fixing our email delivery issues, we can now work on marketing to our customers most effectively, without worrying about all the technical hassles.”
– Christine Laczai,
VP eCommerce, Coldwater Creek
A Return Path study found that 83% of delivery failures are caused by problems with your reputation. ISPs use your sending reputation to determine whether (or not) to block your email. In order to figure out why ISPs are blocking your mail, you need access to the information. That’s where Return Path Gold comes in. Our industry leading deliverability monitoring tools and services show you exactly where your email is going with every campaign, what it will look like when it gets there and which factors will impact your delivery rates at the various ISPs. Armed with this information, you can vastly improve your response rates.
Return Path’s industry leading deliverability monitoring tools provide the following benefits to email marketers.
Stay fully informed of your sender reputation with ISPs and other email receivers. With Reputation Monitor, you’ll know how each ISP sees your sender reputation and exactly what you need to do to improve that reputation and your email delivery rates. We look at more than 60 quantitative indicators and qualitative aspects of your email program. Reputation Monitor goes beyond campaign-specific reporting, to give you data you can use to make meaningful changes that will improve deliverability in your entire email program. Download the Reputation Monitor Fact Sheet
Test your creative before hitting send. See how your campaign will look in different email readers. Do your images display? Find out if the HTML or content will cause trouble with spam filters. Fix problems quickly—before you hit send. Dramatically increase response rates and reduce complaints.Download the Campaign Preview Fact Sheet
Know for sure whether your email is reaching the inbox with Return Path’s seed-list delivery monitoring tool. The Mailbox Monitor seed list covers more than 130 domains including the top ISPs in the U.S., European, Canadian, Latin American and Asia Pacific markets. Mailbox Monitor confirms that your campaign email arrived, when, and what folder it was placed in by each ISP. It also validates the configuration of your sending infrastructure and authentication processes. You add the seed addresses to your lists. Return Path does the rest. Download the Mailbox Monitor Fact Sheet
Know whether blacklists are impacting your deliverability. Find out immediately if your IP addresses are placed on any of more than 170 different blacklists and why, so you can get removed from the blacklist and get your email through. Download the Blacklist Alert Fact Sheet
Sent – Bounce ≠ Delivered.
If you don’t know where your email is going, then you are not armed with the right data to make intelligent decisions about your email program. Only by tracking where your email is going with each campaign and understanding the factors that affect your deliverability, can you truly optimize your email program for success.
The key to optimizing your deliverability is to prevent delivery issues while growing and expanding your email program. Return Path Gold is a prime opportunity for smart email marketers to maximize the breadth and reach of their email program. If you want visibility into the inbox, contact us today to find out more.
Looking for a more hands-on approach? For a complete outsourced solution that can radically improve your deliverability performance for the long term, click here to learn about Return Path Platinum service.
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