Return Path Gold: Powerful Tools for Reaching the Inbox.

No inbox. No click. No revenue. Good email response starts with getting into the inbox. With deliverability tools and services from Return Path, you gain visibility into your email deliverability so you can prevent problems before they begin and earn the response you deserve.

The Benefits of Return Path Gold

Let's face it. You'd much rather spend time developing a great email campaign than worrying about deliverability. Return Path's powerful email monitoring tools quickly identify problems interfering with campaign success, so you can put your attention where it's needed and maximize your response rates.

Return Path’s industry leading Deliverability Monitoring Suite provides the following benefits to email marketers.

Campaign Preview

Test your creative before hitting send. Now with 76 unique rendering views including the latest mobile environments, you can see how your campaign will look in different email readers before you deploy. Do your images display? Find out if the HTML or content will cause trouble with spam filters. Fix problems quickly—before you hit send. Dramatically increase response rates and reduce complaints. Download the Campaign Preview Fact Sheet

Campaign Insight

The newest addition to our monitoring suite allows you to know where subscribers read your email and what impact mobile has on your campaigns. Campaign Insight provides new inbox intelligence about where and when your emails are viewed by client -- desktop, mobile or webmail -- and platform allowing you to focus your campaign and rendering efforts to maximize your response rate. Download the Campaign Insight Fact Sheet

Mailbox Monitor

Know for sure whether your email is reaching the inbox with Return Path’s seed-list delivery monitoring tool. The Mailbox Monitor seed list covers more than 130 domains including the top ISPs in the U.S., European, Canadian, Latin American and Asia Pacific markets. Mailbox Monitor confirms that your campaign email arrived, when, and what folder it was placed in by each ISP. It also validates the configuration of your sending infrastructure and authentication processes. You add the seed addresses to your lists. Return Path does the rest. Download the Mailbox Monitor Fact Sheet

Reputation Monitor

Stay fully informed of your sender reputation with ISPs and other email receivers. With Reputation Monitor, you can keep track of your Sender Score, see how each ISP views your sender reputation, and what you need to focus on to improve your reputation and inbox placement rates. Taking into account more than 60 quantitative indicators and qualitative aspects or an email program, Reputation Monitor goes beyond campaign-specific reporting to give you the data you need to make meaningful changes that will improve the deliverability of your entire email program. Plus, with Blacklist Alert, you will find out immediately if an outbound mail server IP addresses is placed on any of more than 170 different blacklists and the reason for the blacklisting, so you can get quickly get them removed from the blacklist and get your important campaigns delivered. Download the Reputation Monitor Fact Sheet

 

Why You Need Return Path Gold

Sent – Bounce ≠ Delivered.

If you don't know where your email is going, then you are not armed with the right data to make intelligent decisions about your email program. Only by tracking where your email is going with each campaign and understanding the factors that affect your deliverability, can you truly optimize your email program for success.

 

How to Get Started

The key to optimizing your deliverability is to prevent delivery issues while growing and expanding your email program. Return Path Gold is a prime opportunity for smart email marketers to maximize the breadth and reach of their email program. If you want visibility into the inbox, contact us today to find out more.

Looking for a more hands-on approach? For a complete outsourced solution that can radically improve your deliverability performance for the long term, click here to learn about Return Path Platinum service.