As the volume of spam grows and ISPs fully embrace reputation-based filtering, the little tricks of the email trade are becoming as tired as the old rabbit from a hat gag. The magical secret to getting your email to inbox is being a better sender. Our deliverability consulting team skips the quick tips that will be outdated the second you use them and gets right to the root causes of delivery issues: high complaint rates, poor list quality and/or inadequate sending infrastructure.
Our experienced team takes a systematic approach to improving your email deliverability focusing on four key areas:
From best practices training to a baseline assessment to a comprehensive program for new email marketers, these projects focus on the fundamentals of a good reputation to ensure long-term success.
Fact Sheet: Deliverability Audit
Most deliverability and reputation problems begin and end with the quality of your collection practices and the cleanliness of your list. These projects diagnose and resolve these root causes including identifying and removing spam traps.
Fact Sheet: List Quality Audit
Your complaint rate is a critical factor in your overall sending reputation and minimizing complaints is essential to inbox success. With these projects, we take a holistic approach to complaint rates that includes feedback loop set-up, source analysis and ongoing management services.
Fact Sheet: List Complaint Analysis
A properly configured sending infrastructure is the foundation of any successful email program. Our team is ready to assist with everything from authentication protocols to bounce processing. We can help whether you need a technical review or a full-scale implementation.
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