Just like dancing to techno music, there's no one right way to provide email deliverability services to your clients. That's why at Return Path, our deliverability services platform isn't just the most powerful set of deliverability tools in the industry, it's also the most flexible.
“Using Return Path's tools and services has made us even more efficient and has enhanced the strategic value we provide clients. Our deliverability knowledge has greatly increased thanks to Return Path.”
Ryan Buchanan
CEO - eROI
From previewing emails before you send them out to monitoring your clients deliverability, Return Path has a variety of ways to help your clients’ message reach the inbox. Which methods you employ and how you employ them is entirely up to you. There are no hard and fast rules other than doing what is right for you and your clients. Here are some of the tools Sender Score puts at your disposal:
This popular “self-service” option helps your clients become smarter, more successful email senders with little or no input required from you. Whether offered under the Return Path brand, your brand, or your brand “powered by Return Path”, Campaign Preview helps your clients bullet-proof every aspect of their campaigns before they hit send. They’ll know what their emails will look like across all major readers, both in preview mode and after the messages have been opened. They’ll find out if any of their content is likely to trigger spam filters. They’ll be alerted ahead of time to dead links and html errors. And they’ll get practical advice about fixing all these problems. Campaign Preview is the perfect no-hassle way to help your clients eliminate many of the common mistakes that can lead to deliverability issues.
The Swiss Army knife of email deliverability, Mailbox Monitor is among the most versatile tools in your deliverability arsenal. Are your clients’ messages being blocked or filtered by an ISP? Is a particular campaign triggering an unusual number of complaints? How many of your client’s messages made it to the inbox? The bulk folder? How many went missing? Mailbox Monitor keeps you in the know about all these issues, and provides you with delivery rates for the top domestic and international ISPs. In the eternal struggle to resolve the question, “What happens to all those emails after you hit send?” Mailbox Monitor goes a long way towards providing a definitive answer.
As the name implies, Blacklist Alert gives you a nightly email to notify you when your IP addresses are added to any of more than 200 major blacklists. The email also contains relevant information about the blacklist so you can start taking steps to be removed from it right away. Like Mailbox Monitor, many of our ESP Partners choose to keep this information private and negotiate removal from blacklists on their customer’s behalf.
As an email service provider, helping your clients deal with deliverability problems is an important part of your job. Unfortunately, it’s not the profitable part. Which means that anything you can do to minimize the resources you are devoting to deliverability complaints is bound to reflect positively on your bottom line. This is where Reputation Monitor comes in. As you may or may not know, data about the sender’s reputation accounts for eighty percent of the data used to decide if an email makes it to the inbox. Reputation Monitor helps you use this state of affairs to your advantage. By keeping track of your client’s reputation and how their sending practices are affecting that reputation, Reputation Monitor helps you monitor the mailing practices of your customers and assess which prospects will most likely cause trouble for your IPs if they become customers.
Sender Score has a variety of ways to help your clients’ message reach the inbox, contact us today to learn exactly how.
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