Level 1: Safe sender

Leading ISPs and filtering companies rely on our certification program to identify legitimate and reputable businesses.  This means our Safe senders experience improved inbox delivery to over 300 million inboxes worldwide.

To gain entry into the program, senders must:

• Pass an audit of their email practices which examines permission practices, email infrastructure, privacy policies and disclosures.
• Show that they are compliant with all applicable laws including CAN-SPAM
• Only send email from properly configured and authenticated servers.  

Level 2: Certified sender

Senders with superior sending reputations may qualify to be upgraded to our Certified level. Certified senders are recognized by ISPs as the “best of the best” in the email universe and therefore, have privileged access to Return Path’s performance-based whitelist used by over 2 billion inboxes worldwide.

To be upgraded to Certified, their email must meet superior performance standards and boast a strong reputation. This means that:

• Their email rarely (if ever) elicit complaints
• Their email hardly ever hits spam traps and,
• Their IP addresses don’t regularly appear on blacklists. 

And with a great reputation comes special privileges. Once you become a Certified sender, you will reap the following benefits at no additional charge:

• Become a part of an exclusive network of trust that includes Hotmail and other Microsoft domains, Yahoo! Mail, Comcast, Cox, Time Warner Cable, Road Runner, USA.net, United Online, Rogers, Sympatico, GoDaddy, Mailtrust and hundreds of others.
• Get the value of getting images and links automatically enabled at Windows Live Mail and Yahoo!
• Receive preferential treatment by thousands of businesses that use filtering solutions from Spam Assassin and Cloudmark.
• Receive all the benefits of being a Safe sender.

All your clients have to do is maintain those standards in order to maintain their certified status. All you have to do as a referral partner is tell them about the program.