It might be hard to imagine deliverability as easy, but that is the power of Return Path. Our tools and services show you exactly where the email your clients send goes– inbox, bulk, missing. We show you what it will look like in various email environments and we give you powerful information on the reputation of your IPs so you can prevent problems before they happen. And if that wasn’t enough, we provide special access to the Return Path Certification program at the Safe level, that helps improve deliverability to 300 million inboxes worldwide. Of course if you want to give your clients access to some or all of these tools, that’s easy too. Learn more now.
From previewing emails before you send them out to monitoring your clients’ deliverability, Return Path has a variety of ways to help ensure that your clients’ message reach the inbox.
In the eternal struggle to resolve the question, “What happens to all those emails after you hit send?” Mailbox Monitor goes a long way towards providing a definitive answer. Are your clients’ messages being blocked or filtered by an ISP? Is a particular campaign triggering an unusual number of complaints? How many of your client’s messages made it to the inbox? The bulk folder? How many went missing? Mailbox Monitor keeps you in the know about all these issues, and provides you with delivery rates for the top domestic and international ISPs. It also validates the configuration of your sending infrastructure and authentication processes. Customizable email notifications help you proactively address ISP deliverability issues. You add a single seed list across all your clients. Return Path does the rest.
Help your clients become smarter, more successful email senders with little or no input required from your staff. With Campaign Preview your clients bullet-proof every aspect of their campaigns before they hit send. They’ll know what their emails will look like across all major readers, both in preview mode and after the messages have been opened. They’ll find out if any of their content is likely to trigger spam filters. They’ll be alerted ahead of time to dead links and html errors. And they’ll get practical advice about fixing all these problems. Campaign Preview is the perfect no-hassle way to help your clients eliminate many of the common mistakes that can lead to deliverability issues.
As the name implies, Blacklist Alert gives you a nightly email to notify you when your IP addresses are added to any of more than 180 major blacklists. The email also contains relevant information about the blacklist so you can start taking steps to be removed from it right away. Like Mailbox Monitor, many of our ESP Partners choose to keep this information private and negotiate removal from blacklists on their customer’s behalf.
As an email service provider, helping your clients deal with deliverability problems is an important part of your job. Unfortunately, it’s not the profitable part. Which means that anything you can do to minimize the resources you are devoting to deliverability complaints is bound to reflect positively on your bottom line. This is where Reputation Monitor comes in. As you may or may not know, data about the sender’s reputation accounts for eighty percent of the data used to decide if an email makes it to the inbox. Reputation Monitor helps you use this state of affairs to your advantage. By keeping track of your client’s reputation and how their sending practices are affecting that reputation, Reputation Monitor helps you monitor the mailing practices of your customers and assess which prospects will most likely cause trouble for your IPs if they become customers.
Return Path’s certification program for shared IP addresses is uniquely designed to help our valued partners who have customers mailing over a shared IP achieve improved delivery to the inbox. As an exclusive benefit of being a Return Path partner, you are afforded the unique opportunity to provide client access to the Safe level of certification. Leading ISPs and filtering companies rely on our certification program to identify legitimate and reputable businesses that are committed to following email best practices. In return, members who obtain Safe sender status in the program experience improved inbox delivery to over 300 million inboxes worldwide including the over one million networks that use SpamAssassin, Bizanga, Cox, BT Internet and Marshal.
Return Path’s email deliverability tools will spark productive conversations with clients on which deliverability problems are beyond your control and require them to take action themselves. And the Return Path Certification program for shared IPs allows you to provide even more value through your exclusive membership in the program.
If you have clients mailing from a dedicated IP address, they can receive improved delivery and VIP treatment to over 1.3 billion inboxes including Yahoo! and Hotmail via the Return Path Certification Referral Program. Click here to learn how to improve your client’s deliverability and earn healthy commissions at the same time.
Want more info on how to help your clients’ messages reach the inbox? Contact us today to find out more.
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