Email Deliverability Monitoring Tools

Return Path tools and services provide insight into every single campaign being deployed on behalf of your clients and help improve email deliverability. Use our email deliverability monitoring tools or refer your clients directly to us for incremental revenue. No matter how you choose to partner with Return Path, you can diminish the risk that a client will come to you with an email deliverability problem you don't have an answer for.

Here are the tools and services Return Path offers:

Mailbox Monitor

In the eternal struggle to resolve the question, “What happens to all those emails after you hit send?” Mailbox Monitor goes a long way towards providing a definitive answer. Are your clients’ messages being blocked or filtered by an ISP? Is a particular campaign triggering an unusual number of complaints? How many of your client’s messages made it to the inbox? The bulk folder? How many went missing? Mailbox Monitor keeps you in the know about all these issues, and provides you with delivery rates for the top domestic and international ISPs. It also validates the configuration of your sending infrastructure and authentication processes. Customizable email notifications help you proactively address ISP deliverability issues. You add a single seed list across all your clients. Return Path does the rest.

Campaign Preview

Help your clients become smarter, more successful email senders with little or no input required from your staff. With Campaign Preview your clients can bullet-proof every aspect of their campaigns before they hit send. They’ll know what their emails will look like across all major readers, both in preview mode and after the messages have been opened. They’ll find out if any of their content is likely to trigger spam filters. They’ll be alerted ahead of time to dead links and html errors. And they’ll get practical advice about fixing all these problems. Campaign Preview is the perfect no-hassle way to help your clients eliminate many of the common mistakes that can lead to email deliverability issues.

Campaign Insight

Help your clients to focus their rendering efforts and understand where and when subscribers are viewing their messages. Campaign Insight gives visibility into which platforms and clients their emails are most often viewed on for customer-level insight into how important mobile, desktop and webmail clients are to the subscriber base and your clients' email programs. Campaign Insight also allows for the creation of any number of subscriber-level custom segmentation and identification tags that enable a true one-to-one subscriber behavior accounting.

Reputation Monitor

As an email service provider, helping your clients deal with email deliverability problems is an important part of your job. Unfortunately, it’s not the profitable part. Which means that anything you can do to minimize the resources you are devoting to email deliverability complaints is bound to reflect positively on your bottom line. This is where Reputation Monitor comes in. As you may or may not know, data about the sender's email reputation accounts for eighty percent of the data used to decide if an email makes it to the inbox. Our email reputation monitoring tool helps you use this state of affairs to your advantage. By keeping track of your client's email reputation and how their sending practices are affecting that reputation, Reputation Monitor helps you monitor the mailing practices of your customers and assess which prospects will most likely cause trouble for your IPs if they become customers. In addition, a new fix-it feature allows you to identify and resolve the deliverability metrics having the biggest impact on each client's email sender reputation.

Return Path Certification for Shared IPs

Return Path’s Certification program for shared IP addresses is uniquely designed to help our valued partners who have customers mailing over a shared IP achieve improved inbox delivery. As an exclusive benefit of being a Return Path partner, you are afforded the unique opportunity to provide client access to the Safe level of Certification. Leading ISPs and filtering companies rely on our emial certification program to identify legitimate and reputable businesses that are committed to following email best practices. In return, members who obtain Safe sender status in the program experience improved inbox delivery to over 300 million inboxes worldwide including the over one million networks that use SpamAssassin, Bizanga, Cox, BT Internet and Marshal.

Return Path’s email deliverability tools will spark productive conversations with clients on which deliverability problems are beyond your control and require them to take action themselves. And the certification program for shared IPs allows you to provide even more value through your exclusive membership in the program.

If you have clients mailing from a dedicated IP address, they can receive improved delivery and VIP treatment to over 2 billion inboxes including Yahoo! and Hotmail via the Return Path Certification Referral Program. Click here to learn how to improve your client's email deliverability and earn healthy commissions at the same time.

Want more info on how to help your clients’ messages reach the inbox?  Contact us today to find out more.