Return Path Keeps the World Safe for Email

We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.

Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.

Email is an incredibly powerful marketing tool. So why is it usually so bad?

Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.

Here are some of the ways we can help you make email friends rather than enemies.

Sender Score: Get those emails into the inbox (and looking good).
Postmaster Network: Build the right list the right way.
List Growth: Fight churn on your customer list (and win!).
Strategic Solutions: Do great email. Really great email.

Email marketers can be the Internet publisher’s best friend (...or at least his rich uncle).

That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.

Here are some ways we can help you build more revenue from your subscriber base without anyone crying "Spam!"

Postmaster Network: We have multiple sources of revenue to share – that means more for you.
Sender Score: Get those newsletters into the inbox, not the junk folder.

Our mission is to keep the world safe for email marketing.

Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?

Here are a few of the ways we can help keep your network spam-free without making it content-free as well.

Sender Score: Blacklists and Postmaster pages and Data, Oh My!
Sender Score Certified: The internet’s oldest, biggest, and best third party whitelist.
Feedback Loop Management: Empower your customers to take an active role in improving their own email experience.

If a client’s message leaves your server and no one ever receives it, is it even a message at all?

When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).

Sender Score: Quickly meet your clients’ need for superior deliverability services and open new revenue streams for your company.
Sender Score Certified: Help your clients reach more than 600 million email boxes with less filtering scrutiny – including Hotmail, MSN, Roadrunner and Outblaze.
Sender Score Receiver Alliance: El email, l'email, il email, das email – however you say it, we can help your clients do it better, even overseas.

Advertising is a highly competitive environment.

Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

When it comes to email lists, less is more. Except when more is more.

Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.

Postmaster Network: Offer more benefits and better solutions to your clients by leveraging our multi-channel products as part of your strategic recommendation.
Sender Score: Give your clients a sneak preview of how their campaign will look before they hit send.

“Return Path is devoted to keeping the world safe for email. We attack and solve the biggest problems facing the email industry today in partnership with our clients, whether they use email for acquisition, retention or both.”

— Matt Blumberg CEO & Chairman

Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.

“If you’re an email receiver, efficient screening depends on using the best reputation data available. And if you send email, a profitable program depends on having a strong reputation bolstered by easy-to-use tools and world class consulting. Sender Score serves both markets, and the combination is powerful.”

— George Bilbrey GM of Delivery Assurance Solutions

“The Postmaster Network delivers advertisers a high volume of high quality leads. That quality comes from our strong and transparent member experience and our network of publishers. If you are looking to find new customers or wanting to generate more revenue from your users without interrupting their experience, we can help you do it.”

— Craig Swerdloff GM of Customer Acquisition Solutions

“Whether your list has data entry errors, garbage addresses or old email addresses, our list hygiene and ECOA services can help make sure that your lists are cleaner, more effective and deliverable. ”

— Chad Malchow VP of Business Development

“Our Strategic Solutions group will give you the confidence that your subscriber base is in good hands and receiving emails that delight them (and entice them to buy). Let us work with you to ensure high email marketing return.”

— Stephanie Miller VP of Strategic Solutions

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Return Path is an Inc. 500 Company

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Email Marketing Water Cooler

Jul
17

Case Study: Web 2.0 Runs on Email

By Matt Blumberg
CEO & Chairman

It's fashionable in many circles to toll the death knell for email. Part of the reason for that is the rise of Web 2.0 - blogging, social networking, and other methods of interaction that supposedly make email obsolete.
The funny thing is, Web 2.0 tends to rely pretty heavily on email. All those LinkedIn and Facebook emails are the things that drive huge amounts of activity on the sites.

Take Twitter as another example. While Twitter has successfully created a whole new communication method (complete with the verb "to Twitter" and the noun "tweet") a large number of their new members come through email. Specifically they come from peer-initiated email, aka forward to a friend email. Unfortunately for them, a lot of that email was being blocked or junked. This is a common problem for any company that has email forwarding on their site.

Fortunately for Twitter ...

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Categories: Deliverability

Jul
16

Dad, can I borrow $20?

By Bonnie Malone Fry
Director, Strategic Services

When you were a teenager, how often did you ask good-ole Dad for money? You'd borrow $20, go out with friends to see a movie or go shopping, spend every last dime and look forward to doing it all again the next week.... Those were the days, right? Well, it seems that some marketers loved it so much that they are managing their email programs with the same mentality. While living in the present and begging for money to fund each and every need was generally the accepted behavior of a teenager, corporate executives don't enjoy playing the role of "good-ole Dad." Nowadays, it literally pays to do a bit of planning before you ask for more funding. Consider these alternate tactics to get incremental monies for your program ...

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Categories: Response

Jul
15

Making Sense of Subject Line Research

By Stephanie Miller
Global Markets Catalyst

A very interesting study of subject lines was released last week by our friends at Alchemy Worx. The headlines focus mostly on length - is longer better than shorter? Is 40 characters better than 50 or 70? Let the debate rage, but I recommend ignoring it.

Focus instead on the key question this study helps answer: Whether subject lines of any length can predictably impact response rates.

Most of us think that subject lines only impact open rates - if the subject line is compelling, then the message breaks through. This is certainly true, but the Alchemy Worx report rightly also focused on broader engagement.

According to the study, open rates are optimized when the subject line is shorter - probably because shorter subject lines focus on a very specific offer. For example, "10% Off Until Thursday" is short, and compelling and easy for the subscriber to immediately understand the offer. If that message resonates, the subscriber opens. Certainly all the research we do here at Return Path supports this - clarity and simplicity in a subject line is always better than cleverness or complexity.

What I found more compelling is ...

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Categories: Response

Jul
14

Is The Pendulum Swinging Back to Email?

By Matt Blumberg
CEO & Chairman

The TechCrunch news du jour is that Jason Calacanis has stopped blogging and is instead using email to communicate with his circle.

It's interesting to note that after months (years?) of "email is dead" stories specifically around blogging, RSS feeds, and social media in general, the pendulum seems to be swinging back to email. You should read ...

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Categories: News