Deliverability Monitor
“Return Path manages all aspects of our deliverability. We rely on Return Path to protect our email revenue by keeping our reputation intact and our inbox delivery rates high. You can't argue with a 22% increase and that translates directly into sales for us.”
Chris Woodward,
Manager E-commerce Content & Email - Orvis
Delivery Monitor is a component of Email Monitor. Delivery Monitor tracks over 25 of the largest ISPs in the United States, Asia and Europe, covering over 60% of all consumer email accounts. It provides an ongoing accurate assessment of delivery rates for each email campaign and how they compare to previous campaigns. By using Delivery Monitor, you can determine if your messages are being routed to the intended recipient's inbox, redirected to the junk mail folder, or blocked altogether. The flexible, detailed reporting interface allows tracking by Subject, From, Date, IP address, and Campaign ID. Senders also can choose to be notified of delivery results via a notification email.
The Email Monitor Dashboard includes a pane for Delivery Monitor. This pane provides a graphical representation of delivery statistics for recent email campaigns. Detailed delivery information may be accessed by clicking the hyperlink consisting of an "i" within a circle which appears at the right side of the title bar of the Delivery Monitor pane. A detailed Delivery Monitor view also may be obtained by clicking the Delivery Monitor button on the navigation bar which appears on each screen of all Email Monitor applications.
The detailed view of Delivery Monitor provides a number of options for receiving campaign results. Below the secondary navigation bar on the left side of the screen is a drop-down menu adjacent to the legend Report By:. The drop-down menu defaults to subject, but Delivery Monitor results also may be sorted by campaign ID, from, IP address, or ISP.
To the right of the Report By: drop-down menu are two fields for specifying a date range. Please note that dates may not be entered directly; instead, click on the calendar icons to the right of the date fields and select the desired dates. Click the button labeled Search in order to initiate the search.
The search results are displayed in a series of columns, with the first column on the left being the foundation selected in the Report By: drop-down menu. The next column is labeled Performance and presents a color-coded bar which reflects the percentage of messages that arrived in the seed mailboxes. Green indicates successful delivery to the inbox, yellow indicates delivery to the junk folder, and red indicates missing messages, that is, messages which never arrived in the seed mailboxes. Hovering the cursor over the Performance bar causes a pop-up to appear which contains summary numerical information about the campaign, e.g., the number and percentage of missing messages.
Columns to the right of the Performance bar include Inbox, Bulk, Missed, Dup, Seeds, Interval, First and Feedback. The Inbox, Bulk and Missed columns indicate the final destination of messages sent to the seed mailboxes. These results may be expressed either as a percentage or an absolute number of messages for a particular campaign. Whether results are expressed as a percentage or an absolute number is determined by the selected radio button to the right of the legend "Values shown as:".
The Dup column indicates if duplicates of the same message were received at a seed mailbox. The Seeds column indicates the number of seed mailboxes to which messages were sent. The Interval column indicates the time which elapsed between receipt of the first message in the seed mailbox and delivery of the last message to the seed mailbox at that provider. The First column indicates the time when the first delivery to a seed mailbox was detected. The Feedback column indicates the aggregate number of feedback reports received by Habeas as a result of the campaign.
The columns in Delivery Monitor may be rearranged to suit the user's preferences. Click the heading at the top of the column to be moved and keep the cursor pressed. Then drag the column to the new location. A vertical blue bar will appear to show where the column will be inserted. Please note that these changes are not persistent, and the default settings will be applied when the user next opens the application.
Searches can be refined even further by using filters. Click the button labeled Show Filters in order to utilize the filters. Available filters are Subject, Campaign, From and ISP. Each filter is a drop-down menu. Click on the drop-down menu and select the desired filtering criteria. Please note that only available options are displayed in the drop-down menu, and the drop-down menu is grayed-out if no options are available in that category. Please also note that only one selection may be made within a particular category of filters.
The body of the message as received by Content Check can be viewed by clicking on the hyperlink below the spam rating bar in Content Check results which reads "Click here to view the body of the message."
First, review Reputation Monitor in order to identify and repair any infrastructure issues which may be impacting delivery rates. Second, attempt to get removed from all blocklists on which your IP addresses or domains are listed
Feedback Monitor reports by subject and/or campaign and can be accessed from Delivery Monitor. Select the radio button to display Delivery Monitor results either by campaign or by subject, and then click "View" in the far right corner. The Feedback Monitor results for the specific subject or campaign will then be displayed. This will allow you to combine analysis of both delivery and feedback results in order to obtain a more comprehensive analysis of your email performance.
You may have the default setting for displaying Delivery Monitor results changed from subject to campaign by contacting Habeas Customer Support department by sending an email message to support@habeas.com or by calling 650-694-3397.
Below the area where the search criteria are set and at the right side of the section above the table is a button labeled CSV. Click on this button and the standard Windows dialog box for handling file transfers will open, asking whether the file is to be saved to a disk or opened.
The exported file is in .csv format which can be handled by most spreadsheet and database applications.
Message rendering results are available for thirty (30) days.
Delivery Monitor reports only successful deliveries of a message to a seed mailbox, whether it is to the inbox or the junk mail folder. Messages that do not arrive in either the inbox or the junk mail folder are deemed "missing"; the actual status is indeterminate.
If Delivery Monitor reports an excessive number of messages are missing, consider the possibility of a block. Please refer to the knowledge base entry on "How can I determine if my email is being blocked by an ISP?" for guidelines on identifying and handling blocking issues.
Habeas has established accounts with more than two dozen ISPs and email service providers worldwide; multiple accounts have been set up at most ISPs. These accounts are the seed mailboxes which form the foundation for the Delivery Monitor application. Delivery Monitor checks these mailboxes on a frequent basis, retrieves messages, allocates them to the proper customer and campaign, and generates statistical data about deliverability.
Seed mailboxes may be used in two ways: a test mailing in which messages are sent only to the seed mailboxes, or in an actual campaign in which the seed mailbox addresses are distributed throughout the list. Either or both approaches may be used according to business needs. Regardless of how the seed mailboxes are used, Delivery Monitor captures the messages and reports the results.
If Delivery Monitor reports 100% failure in delivery to an ISP and no bounces are reported and the logs do not show any error messages, Habeas Email Monitor customers should contact the Habeas Customer Service department by calling 650-694-3397 or sending an email to support@habeas.com.
If the Delivery Monitor seed mailboxes do not seem to be operating properly, Habeas Email Monitor customers should contact the Habeas Customer Service department by calling 650-694-3397 or by sending an email to support@habeas.com.
When the Delivery Monitor screen does not display results and the Delivery Monitor Service is enabled, customers should contact the Habeas Customer Service department by calling 650-694-3397 or by sending an email to support@habeas.com.
Habeas Email Monitor customers may use seed mailboxes in distributions of transactional messages, but this may not work for all senders due to the unique problems presented by the process involved in generating transactional messages. Not all senders are able to create a dummy message by faking the merge fields using seed mailbox addresses to create a proper transactional message.
The most common reason a campaign may not show up in Delivery Monitor reports is that the IP address from which the messages were sent is not registered with Habeas. First, make sure that the campaign is being sent from an IP address registered with Habeas. If you determine that the IP address is one that is registered with Habeas, please contact the Customer Service department by calling 650-694-3397 or by sending an email to support@habeas.com.
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