Return Path’s IN Conference was a big hit!
IN started a movement among email senders that relies on three key characteristics -
 integrity, ingenuity and email intelligence to achieve maximum inbox placement.

Your Reputation Precedes You.

As in life, your reputation precedes you. ISPs and other email receivers use your email sending reputation to decide whether your email gets delivered directly to their customers. If you have a poor email sending reputation, your mail may be getting bulked or go missing. And if your email is not making it to the inbox, then you could be losing significant revenue from your subscribers. So what does your reputation say about you?

This is a world where only the best get in. Find out how best practices can boost your reputation and pave your way to the inbox for maximum deliverability and ROI.
Bonnie Malone Fry - Blog
Why Reputation Matters
By Bonnie Malone
Director, Strategic Services

Return Path CEO, Matt Blumberg opened IN: The Email Reputation Conference with an interesting audience-participation exercise. In an effort to engage through interaction, he introduced the "Perception Analyzer", a device that instantly polls the audience. He used this cool, techy tool to evaluate the nature of conference participants, and gathered some interesting results:

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Margaret Farmakis: The IN blog
Key Note: No Free Stamps Here!
By Margaret Farmakis
Senior Director, Strategic Services

Seth Godin, author and entrepreneur, accomplished his presentation goal at the IN Conference this morning: to give email marketers some interesting thoughts, words and images to take back to their organizations for how to not be average.

How can email marketers achieve that?

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Agenda Highlights:
  • This just IN: Seth Godin gives the keynote address. Procter & Gamble provides marketers with an inside scoop; and Comcast gives it to you straight. View full agenda.
  • What do ISPs really think about commercial email? Ask them! Our panel of experts from leading ISPs will be on hand to tell you their view of the email universe in their own words and answer questions about your place in it.
  • Gather inbox intelligence from marketers from top brand marketers. Discover how they ensure success for their email programs with due diligence, creativity and a lot of inspiration.
  • Leverage your inbox ROI. Return Path’s Global Marketing Catalyst, Stephanie Miller, will share key insights for marketers that are ready to take email marketing to the next level of relevancy, profitability and worldwide domination.

See the Full Agenda

Return Path
The fact is that good mailers get great results. And, one thing that remained clear is that we all have the same goal - to send great email. Return Path is here to help you become the best mailer you can be.
Presented by Return Path