Reduce False Positives and Deliver the Right Mail

Return Path offers two different email whitelists to help you quickly identify mailers and make informed decision on how you treat their mail.

• Return Path Certified list: Quickly identify the very best senders and reduce false positive rates when filtering email. IP addresses on the Certified email whitelist actively maintain extremely low complaint rates and are held to other compliance metrics to stay active on the list. From the application process to ongoing compliance, our Certified list members are held to the highest standards each and every hour.
• Return Path Safe list: Our Safe list members are legitimate enterprises that follow best practices and use well-configured, authenticated servers.  Receivers can be assured that these senders are not malicious and are not trying to deliver viruses, phishing scams or other malware into their networks or their customers’ inboxes.

How Certification Works

ISPs use our lists because of their high quality and size and because they have proven effective in preventing false positives. In fact, our Safe list is currently used on 300 million mailboxes and our Certified list is used on more than 2 billion mailboxes.

Additionally, ISPs using the certification lists reduce sender support costs. After implementing the lists, a receiver does not need to spend time on the phone with 'pesky marketers' who complain they are being unfairly blocked. Instead, refer them to the certification program. Senders in the program receive detailed compliance reports that inform them if they ever are in danger of falling out of compliance and being removed.

By adding Return Path's Certification to your filtering arsenal, you can confidently and aggressively target spam with less risk of accidentally filtering the messages your customers actually want. Top Internet services providers like Windows Live Hotmail and Yahoo! leverage the Certified list in their filtering decisions. Joined with leading filtering solutions such as Spam Assassin and Cloudmark, Return Path Certification's receiver footprint is unparalleled. ISPs trust Return Path's Certification program to help them make smarter filtering decisions to reduce false positives and improve subscriber experiences.

Ready to get started with implementation? Click here.