Do you know where your email goes? Do you understand how your ESP or IT team defines “delivered”? Sent minus bounce does not equal delivered. If you metrics reports don’t tell you where your email is really going – and more importantly, why – then you aren’t seeing the whole picture when it comes to email effectiveness.
Our survey of more than 180 marketers from around Europe found that many don’t understand if their email is really making into the inbox or if it is being junked or lost in space. And, perhaps even more crucially, their definition of what counts as “delivered” probably doesn’t match with the reports they get on their email program performance. The truth is that you could be doing much better than you think if you measure deliverability the right way.
Read our study to learn more now!
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