
Learn the Seven Best Email Practices that Create Active Online Buyers!
Once a customer has bought something from you they are more likely to buy again. This is just as true for online retailing as for bricks-and-mortar retailing or B2B marketers. It’s worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
Return Path conducted a study to see just how well major online retail marketers were doing at transactional and promotional email practices that could help to keep purchasers happy, and drive incremental sales. What we found is that there is significant room for improvement.
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After reading this research study, you will be able to:
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We estimate that better email practices, resulting in improved sender reputation, could be worth over a million dollars a year in sales to a company with a large email marketing program. How much more money do you want to make this year?