The Sender Reputation Report: Key Factors that Impact Email Deliverability

For more than 10 years now, email marketers have been faced with a big challenge: some percentage of the messages they send does not make it to the inboxes of their subscribers. In some cases they end up in a spam folder. More often they are simply "missing."

The average inbox placement rate (IPR) is 80%. Some achieve an IPR of 100%, but we've also seen cases of IPR of 50% or lower. More troubling is that too many marketers are still not measuring inbox placement and have no idea where their email goes.

Return Path's latest research study helps marketers understand: How ISPs make decisions about blocking your email How sender reputation correlates to inbox placement What causes your Sender Score to go up or down How email authentication maps to sender reputation Best practices on achieving optimum email deliverability

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