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Media Highlights

2010 Media Coverage

    February

2009 Media Coverage

    August

    July

    January


2008 Media Coverage

    December

    November

Zero Strategy: Marketers should pay attention to email subject lines

MediaPost: Earning Our keep---from Opt in to Unsubscribe

EmailGarage: Email Marketing Forum 2008, The Presentation

SmartMoney magazine: 10 Things Online Retailers Won't Tell You

MediaPost's Email Insider: Earning Our Keep From Opt-in to Unsubscribe

Deliverability.com: Happy Thanksgiving

DMNews: Inbox Insider: Marketers need to work on the unsubscribe process

Email Marketing Reports : No Man is an Iland

Email4Thought: Study Finds US Marketers Risk Unsubscribe Woes

EmailKarma.net: Yahoo! Gets Sender Score

Distant Creations: Unsubscribing Isn't Always Immediate

Search Marketing for Nonprofits: Unsubscribing doesn't need to be Goodbye

MediaPost: Retailers Magnify Opt-In, Opt-Out E-mail Sub Processes

New York Times Unsubscribing Isn't Always Immediate

Deliverability.com: Yahoo! and Sender Score Certified: Together At Last

Deliverability.com: AOL's Plans for Domain Reputation

MarketingVox: 1/5 of Marketers Send Emails Even After Consumers Unsubscribe

IMedia Connection- Customers unsubscribe, but 20 percent of companies keep sending mail

MarketingCharts: One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

BizReport: Is Your Unsubscribe Process Working For, or Against You

Magilla Marketing/Direct magazine: Top Firms Fumble Opt Out:Return Path

FreshBusinessThinking.com: Your Reputation Holds the Key to Deliverability

BusinessStrata (UK marketing blog): New checklist launched for email marketers

New York Times: And Now For The Mergers

DirectTrafficMedia: How Online Marketers Can Defend Their Firms Reputation

BeRelevant: Successful Deliveraiblity Lies With The Marketer

MarketingProfs: Look to the Big E

DM News: Inbox Insider: Consolidation in e-mail is getting specialized

Destination CRM: FreshAddress and Return Path's ECOA Join Forces

Sandhill.com: Return Path Inc. Secures New Funding Round

Direct: Alive and Kicking: Execs Agree that E-mail DM is Sound

    October

    July

    June

60 Second Marketer: How to Create a Great Subscriber Experience with Your E-mail Newsletter

Wise Marketer: Hong Kong: promotional e-mail boosts brand loyalty

itWeb: Email Marketing Key Tool (Epsilon study)

Dark Reading: ISPs Join Hands to Battle Botnet-Driven Spam

Inside Retailing: Email Marketing Gains Ground

Deliverability.com : Return Path's strategy to hire all the deliverability talent

IT Examiner (Indian IT publication): Email-Based Marketing Taking Off

B@B: Yesmail Becomes Sender Score Partner

DM News: Yesmail Becomes Sender Score Partner

BizReport.com: Return Path: Three steps to better email campaigns

RisMedia: Is Your Company Missing out on E-mail's Marketing Advantages?

DirectNewsline e-newsletter: Marketers Missing E-mail Fundamentals

MediaBuyerPlanner: Top Brand Marketers Missing out on Email Personalization Opportunity

Circulation Management Magazine: STUDY: 85 Percent of Marketers Lack Customization in Initial Emails

Word to the Wise blog: Marketers Missing Out

MediaPost: Stealth Study: Big Brands Still Struggling With Email

Mark Brownlow's No Man Is an island blog: Win by being less c**p than the rest: June 4, 2008

B@B: Report: Marketers missing boat on targeted e-mail marketing

MarketingCharts.com: Top Brand Marketers Missing out on Email Personalization Opportunity

MarketingVox: Email Marketers Fail to 'Welcome' New Subscribers, Personalize Emails

BeRelevant blog: Study Finds That Top Brands Are Not Yet Delivering Good Subscriber Experiences

Magilla Marketing: Astonishing: Marketers Fail 'Welcome' Test

    January

 
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