Feb
22
New York, NY - February 22, 2010 - Return Path, the leading email deliverability and reputation management company, today released its Email Delivery Imperatives guide outlining best practices for email senders in 2010. According to Return Path, email senders should be prepared to:
Categories: Email Deliverability | Press Releases
Feb
17
Return Path to resell RPost's patented Registered Email® solution to its Certification clients
LOS ANGELES, CA and NEW YORK, NY - FEBRUARY 17, 2010 - RPost, the global leader in providing Legal Proof® records in email, and Return Path, Inc., the leading email deliverability and reputation management company, today announced a partnership whereby Return Path will resell RPost's Registered Email® solution to its Certification clients.
Return Path's Certification clients will now be able to access an integrated offering whereby outbound messages will incorporate RPost's proof of delivery technology and Return Path's Certification service.
"RPost's patented technology has some unique features which are critical for a number of our clients," said Matt Blumberg, Chairman & CEO of Return Path. "Many companies who send mission critical email such as financial statements and transactional email are increasingly demanding a higher level of proof of delivery in order to meet regulatory and customer service requirements. The combination of our services will give mailers an even higher degree of confidence when replacing sensitive paper communications with email."
Return Path's Certification program provides thousands of qualified commercial mailers with preferential treatment such as the automatic display of images and nearly 100% inbox placement rates at participating mailbox providers including Hotmail, Yahoo, Comcast, Roadrunner, Cox, Earthlink, and those protected by anti-spam solutions including Cloudmark and Spam Assassin. In total, Return Path Certification is in use by more than 2 million domains, covering more than 1.4 billion end client emailboxes worldwide.
Registered Email® by RPost provides the sender legally valid and court-admissible evidence of delivery, content, and timing of any document or notice sent by email, without requiring recipients to download any software, click links, or visit special websites to open and read messages. It has been adopted worldwide by companies in a variety of industries, from large multi-national enterprises to small businesses and home users.
"The combined product will give commercial emailers the best of both worlds," said Zafar Khan, CEO of RPost. "Return Path's Certification program is the industry's largest third-party whitelisting solution and for over 7 years has given commercial mailers a high degree of assurance that their emails are being delivered to inboxes and not blocked or filtered. RPost's patented Registered Email® solution builds on that foundation to provide legal proof of delivery at the message level."
The companies will initially focus their joint offering on Return Path's clients across a number of verticals who want to send their customers statements and official notifications via email, including high value transactional messages.
Continue readingCategories: Press Releases
Feb
17
The Conservative Party has an overwhelmingly better email programme than any of its election rivals, new research reveals. Yet all of the UK's main political parties - including the Tories - are making fundamental errors in their mass email communications and are consequently missing opportunities to influence voters in the run-up to this year's general election, the researchers found.
In Return Path's first ever research into the effectiveness of UK political party email marketing, researchers from Return Path - the global market leader in email deliverability and reputation services - signed up to the email programmes of the UK's established political parties and tracked each email campaign over the course of two months.
Return Path's research revealed that most of the political parties were effectively ignoring subscribers who had signed up to receive email messages. More than half of the parties studied sent fewer than two messages over the two months of the study. Labour sent just one email during this period, while the Liberal Democrats, Greens, Scottish National Party and the Democratic Unionist Party sent none at all.
The researchers also found that Labour and Conservatives both failed to use the demographic data that they collected to target voters with customised messages.
Continue readingCategories: Press Releases
Feb
02
New York, NY - As commercial email senders increasingly turn to email marketing to help drive sales and attract new customers, problems remain in ensuring that requested emails successfully reach consumer inboxes. In the second half of 2009, 19.9% of commercial, permissioned emails never reached consumers inboxes in the United States and Canada, a slight improvement from January - June 2009 when 20.7% of commercial, permmissioned emails failed to reach consumers inboxes, according to the new Return Path Email Deliverability Benchmark Report. European inbox placement rates fared slightly better with 15% of requested, permissioned emails never reaching consumer inboxes.
Permissioned email reached only 80.1% of consumer inboxes in the United States and Canada during the second half of 2009 (July through December), a .8% increase from the 79.3% inbox placement rate recorded in the first half of 2009. In the United States and Canada, 3.5% of those emails were delivered to a "junk" or "bulk" email folder and 16.3% were missing or not delivered at all - with no hard bounce message or other notification of non-delivery. In Europe, 85.5% of emails reached consumers inboxes, 3.6% of emails were delivered to a "junk" or "bulk" folder, and 11% of emails were missing or not delivered at all. In the Asia Pacific region, inbox placement of permissioned emails was higher in the second half of 2009 with 86.9% of emails reaching the inbox. 10.7% of emails were missing or not delivered and 2.5% of emails were delivered to a "junk" or "bulk" folder.
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