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Jan
30
Return Path's Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily New York, NY – January 30, 2012 – Return Path, the world's leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world's most highly spoofed brands. Return Path's anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.
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Jan
17
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Jan
10
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Dec
6
Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled "Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.
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Sep
20
Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011." The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.
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Sep
20
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Jul
20
In-depth intelligence on devices and email platforms optimizes Military.com subscriber experience and maximizes response rates.
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Jul
15
Dillard's Open Rates Improve Dramatically and Inbox Placement Rates Near 100%. Return Path, the world’s leading email certification and reputation monitoring company, today announced it has teamed with Dillard's, Inc. (DDS-NYSE), one of the nation's largest fashion apparel and home furnishing retailers, to achieve higher revenue and increased store traffic through improved inbox placement of their integrated email communications program.
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Jul
6
Return Path, the world’s leading email certification and reputation monitoring company, today announced it has deployed two new feedback loop services for ISPs Synacor and Fastmail. With the addition of these services, Return Path now hosts and manages 10 of the 13 public complaint feedback loops available around the world, including BlueTie, Comcast, Cox, OpenSRS, RackSpace, Road Runner, USA.net and Yahoo!. Return Path’s Feedback Loop Service, a trusted unsubscribe mechanism, enables ISPs to significantly reduce email complaint rates and increase their customer satisfaction.
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