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May
1
New Research Shows Mobile Moves Toward Platform Dominance, Feeds Email Obsession and Influences Behavior; Marketers on the Sidelines Could Lose Out
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Apr
24
Top Online Jewelry Retailer Dramatically Increases Customer Engagement During Holiday Shopping Season Champlain and New York, NY – April 24, 2012 – Return Path, the world's leading email certification and reputation monitoring company, today announced it was selected by Ice (Ice.com), a leading online jewelry retailer and one of the first companies to turn a jewelry store into an online shopping experience, to drive higher revenue and increase customer engagement by improving its email marketing efforts.
Categories: Return Path Press Releases View Comments
Mar
20
Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email Deliverability Benchmark report. Historically, IPR has remained steady at around 80% with one in five emails being delivered to the spam folder or blocked. For the first time in three years, Return Path has seen a major decline of 6% in the second half of 2011 bringing inbox placement rates to a record low of 76.5% globally, compared to 81% in the first half of 2011.
Categories: News Return Path Press Releases View Comments
Jan
30
Return Path's Anti-Phishing Solution, Domain Assurance supports DMARC Specifications Enabling Companies to Implement DMARC Quickly and Easily New York, NY – January 30, 2012 – Return Path, the world's leading email certification and reputation monitoring company, today announced it is a founding member of DMARC.org (Domain-based Message Authentication, Reporting and Conformance), a technical working group dedicated to the development of internet standards for reducing the threat of deceptive emails known as phishing. DMARC has outlined a new vision for email authentication and published a draft specification that resolves the issues associated with widespread adoption of email authentication technologies. Leading internet service providers, including Google, Yahoo!, AOL and Microsoft, are founding members of DMARC. The group is led by Brett McDowell, Senior Manager of Customer Security Initiatives at PayPal, one of the world's most highly spoofed brands. Return Path's anti-phishing solution Domain Assurance supports the DMARC specifications today, enabling companies to quickly and easily implement DMARC.
Categories: News Return Path Standards Press Releases View Comments
Jan
18
New York, NY – January 18, 2011 – Return Path, the world's leading email certification and reputation monitoring company, today announced it is providing access to its industry leading anti-phishing registry, free of charge to members of BITS, the technology policy division of The Financial Services Roundtable, and FS-ISAC (Financial Services Information Sharing and Analysis Center). Return Path's offer enables members of these leading financial services organizations to proactively keep phishers, fraudsters and spammers from reaching the inboxes of their customers. Return Path will also be offering member organizations a 90-day free trial of its full Domain Assurance anti-phishing service, along with an email deliverability audit and discounted services. Learn more about the offer here.
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Jan
17
Categories: News Return Path Best Practices Press Releases View Comments
Jan
10
Categories: News Return Path Press Releases View Comments
Dec
6
Use of iPad for Viewing Emails Skyrockets with 73% increase in Email Opens New York, NY – December 6, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its second global report on the impact mobile is having on email viewership. The study entitled "Mobile, Webmail, Desktops: Where Are We Viewing Email Now?" looks at data from April 2011 to September 2011 and examines rapidly shifting trends and provides recommendations to help marketers better understand their increasingly complex landscape for communicating with customers and prospects.
Categories: Return Path Press Releases View Comments
Sep
20
Return Path, the world’s leading email certification and reputation monitoring company, today announced the findings from its “Global Email Deliverability Benchmark Report, 1H 2011." The findings of the report indicate that email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned email making it to the inbox. Globally, one out of every five emails or 7% land either in a spam or junk folder and 12% simply go missing—blocked by ISP-level filtering. While deliverability rates vary by each region, Return Path research points to three key factors: belief in the “bounce rate myth,” lack of financial accountability for deliverability failures and resistance to implementing best practices. The report also looks at B2B issues and the impact new filtering applications have on Inbox placement.
Categories: Return Path Research Press Releases View Comments
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