Higher standards, higher profits. The industry’s leading whitelist.

It’s been said that virtue is its own reward. But sometimes rewards are an even better reward. For your clients who are willing and able to maintain the highest ethical, professional, and technical standards, we offer the Sender Score Certified Reseller Program: a great opportunity for top ESPs to bring their best clients into the industry’s most respected whitelist program and make a nice profit for themselves at the same time.

“Using Return Path's tools and services has made us even more efficient and has enhanced the strategic value we provide clients. Our deliverability knowledge has greatly increased thanks to Return Path.”

Ryan Buchanan
CEO - eROI

The program isn’t for everyone – the standards are high and the requirements are strict – but senders who are accepted are immediately elevated to a higher status in the eyes of email receivers.

In fact, short of personally buying every email receiver in the world a beer, Sender Score Certified is the absolute fastest path to more inboxes than any other deliverability solution. Members enjoy reduced filtering risk and increased delivery rates at more than 600 million email boxes. The names that rely on Sender Score read like a who’s who in the email-receiving universe - top ISP’s like Microsoft and Roadrunner; top filtering solutions like Spam Assassin, IronPort Systems and Barracuda Networks; plus thousands of top universities and Fortune 500 companies. Overall Sender Score helps determine deliverability for 40 percent of all email inboxes, including 67 percent of all consumer inboxes. And if all these numbers haven’t melted your cerebral cortex yet, ponder this one: email receivers query Sender Score Certified more than five billion times per day.

As an elite group, Sender Score Certified members also enjoy other special privileges. For example, even though the default setting for Windows Live Hotmail mailboxes is to suppress links and images, both are automatically displayed for messages sent by Sender Score Certified members – a privilege that Jupiter Research says can double campaign response.

How Sender Score Certified Works

The Sender Score Certified program is a network of trust (sort of like those teambuilding exercises at the company picnic but less socially awkward). Exemplary emailers agree to submit themselves to a rigorous inspection of their sending practices. In return, major email receivers agree to look favorably upon emails sent by those senders. The receivers profit from a simplified email screening process and happier customers. The senders profit from increased deliverability rates, better creative rendering and, ultimately, an improved ROI.

How To Become Sender Score Certified

Before we accept your client for Sender Score Certified we carefully examine their entire email program to make sure they meet the following exacting standards:

  • Extremely well maintained mail infrastructure
  • Published authentication records
  • Little to no complaints
  • Incorporated list maintenance system
  • Strong security for networks used to send email
  • Consent with appropriate disclosure
  • Clear communication of nature of messages that will be sent
  • Unsubscribe option available for every email

The Bottom Line

If your clients are accepted into the Sender Score Certified program, not only will they see an increase in their bottom line, you’ll see an increase in yours, contact us today to get started.

 

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