Smarter customers. Smart business move.

If the email industry had an official sport, it would be passing the buck. When something goes wrong with a campaign, everyone is quick to blame someone else – and, as an email service provider, that someone is often you. There are several ways to deal with this unfair state of affairs, but the most productive (and the most profitable) is to help your customers have fewer deliverability problems in the first place.

“Using Return Path's tools and services has made us even more efficient and has enhanced the strategic value we provide clients. Our deliverability knowledge has greatly increased thanks to Return Path.”

Ryan Buchanan
CEO - eROI

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As experts in email services, our years of experience have taught us that being a more successful email sender starts with being a smarter email sender. Tips and tricks are handy, but the only sure-fire way to achieve lasting success at the inbox is to eliminate the root causes of deliverability issues: high complaint rates, poor list quality, inadequate sending infrastructure, and poorly created content. Correcting these deficiencies requires specialized knowledge, and providing that knowledge can be an excellent business opportunity for you.

Here are a few of the consulting modules that we offer for resale to your clients:

Baseline Assessment Module: A thorough review to determine if your client is having delivery problems and, if so, what is causing them.
Complaint Reduction Module: An examination of your client’s program to identify the sources of user complaints. Expert advice on the steps your client should take to manage expectations at sign-up and improve overall program performance.
Sending Infrastructure Module: A review of your client’s infrastructure to determine if it is in line with industry standards. Expert recommendations for improvement.
List Quality Practices Module: Help improving your client’s list quality and data collection practices. Help avoiding spam traps and high “unknown user rates” – two leading causes of poor delivery performance.

Of course, helping your clients achieve greater success at the inbox isn’t just a matter of reselling our expertise. It’s also an opportunity to fundamentally change your relationship with your clients. We work with you to give your staff the knowledge they need to become trusted partners in your clients’ email marketing program. Here are some of the ways we can help you integrate our consulting services into your business:

Our kick-off program provides your team with the guidance and training they need to use our tools and ensures that our partnership is set up for success. Our reseller training seminars ensure that your team has the knowledge and skills to re-sell our services and maximize your revenue opportunities.
Our industry leadership initiatives give your clients access to our best practices webinars, newsletter articles and blog postings – either directly from Return Path or repackaged under your own brand name.
Our annual client satisfaction survey gives you the chance to help us serve you better.