Here’s how it works: Senders register for your feedback loop program at a custom-designed sign-up page, powered by Return Path. In addition to being branded with your site’s name and logo, the page can be customized to include legal language that protects you from any third-party information-sharing issues. And Sender Score can protect you in other ways as well. For example, before allowing a sender into your Feedback Loop, you can automatically check their reputation against Return Path’s proprietary reputation data, thereby keeping out spammers and other undesirable senders.

Once your Feedback Loop is up and running, our Feedback Loop Operation and Management makes administering it just as easy. If a sender has issues with an ARF report or complaints about the filtering of their messages, the system will refer them to Return Path for resolution, leaving your internal resources free to focus on other things. Our experts can answer their specific questions and also provide them with best-in-the-industry information on how to improve their overall sending practices. So not only will your senders feel happier and better attended-to, their sending practices may improve as well.

Overall, the Feedback Loop Operation and Management is an extremely effective way to help your business do more with less. Not only does it increase customer satisfaction and help reduce sender questions and complaints, it also provides valuable data for fine-tuning the performance of other filtering programs, such as a Sender Score Blacklist. Top ISPs like AOL, Hotmail and Earthlink have implemented Feedback Loops and seen complaints drop by 20-40% with a similar reduction in questions about filtering issues.

If you’re looking for a way to make a big improvement in customer satisfaction without taxing your internal resources, contact us today and see why our Feedback Loop Operation and Management is a great choice.