Although it’s certainly applicable to many situations, email marketers would be wise to ignore Groucho’s advice. For commercial senders who are willing and able to maintain the highest ethical, professional, and technical standards, we offer Sender Score Certified: the industry’s most respected whitelist program.
Short of personally buying a drink for every email receiver in the world, Sender Score Certified is the absolute fastest path to more inboxes than any other deliverability solution. Members enjoy reduced filtering risk and increased delivery rates at more than 1.2 billion email boxes. The names that rely on Sender Score Certified read like a who’s who of the email receiving universe – top ISP’s like Microsoft, Go Daddy and Roadrunner; top filtering solutions like Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark; plus thousands of top universities and Fortune 500 companies. Overall Sender Score Certified helps determine deliverability for 80% of the mailboxes operated by the world’s top 20 ISPs. And if all these numbers haven’t melted your cerebral cortex yet, ponder this one: email receivers query Sender Score Certified more than five billion times per day.
In addition to improved deliverability, Sender Score Certified members receive other perks as well. For instance, even though the default setting for their mailboxes is to suppress links and images, Windows Live Hotmail automatically displays both in messages sent by Sender Score Certified members – a privilege which Jupiter Research says can double campaign response. Sadly we still haven’t arranged a mints-on-pillows service, but we’re working on it.
The Sender Score Certified program is a network of trust (sort of like those teambuilding exercises at the company picnic but less socially awkward). Exemplary emailers agree to submit themselves to a rigorous inspection of their sending practices. In return major email receivers agree to look favorably upon emails sent by those senders. The receivers profit from a simplified email screening process and happier customers. The senders profit from increased deliverability rates, better creative rendering and, ultimately, an improved ROI.
Becoming Sender Score Certified is one of those rare win-win situations. The standards are strict – members are required to maintain a very high quality email program – but it’s no accident that maintaining a high quality email program inevitably leads to a high profit email program.
So doing the right thing turns out to be an easy choice for once! Start your Sender Score Certified Application or contact us today to get started.
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