As the email industry moves from content-based spam filtering to reputation-based spam filtering, the little tricks of the email trade are becoming as tired as the old rabbit from a hat gag. The magical secret to getting your email into the inbox: be a better sender.
“We implemented the fixes Return Path suggested and were back to 100% deliverability at Yahoo! overnight. I can tell you down to the penny what my revenue is on every email I send, so there is no question that this drop in delivery at Yahoo! affected us. The rapid response of the Return Path team mitigated the damage to the program and got us back on track quickly.”
Ryan Hofmann
Email Marketing Manager - Overstock
Being a better sender is a large goal, but it doesn’t have to be achieved all at once. Our consulting modules break up best practices into bite-size pieces. Each module addresses a fundamental problem that can lead to deliverability failures. Taken as a whole, they add up to the kind of email program that gets better results at the inbox.
Baseline Assessment Module – A complete review of your deliverability landscape: Are you having deliverability problems? If so, what’s causing them?
Complaint Reduction Module – If user complaints are an issue, we work to reduce them through better communication and enrollment practices.
Sending Infrastructure Module – A review of your sending infrastructure with a focus on pinpointing any areas that aren’t up to industry standards.
List Quality Practices Module – Techniques for improving list quality and data collection practices. Strategies for avoiding delivery problems caused by spam trap addresses and large numbers of unknown users.
Because no two email programs are alike, we also offer individualized modules to meet your deliverability needs. Or, if you prefer, we offer on-site training conducted by Deliverability Consultants from Return Path. Whatever you choose, contact us today and we can help.
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