Before you hit send, you’ll know how your emails will look, where they’ll end up, and why. Throughout the sending process you’ll be updated in real time with critical information that can help catch delivery problems before they spread. And once the campaign is complete, you’ll have advanced analysis and benchmarking tools at your disposal so you can judge success with real numbers, not rough guesses. Sender Score is like mission control for your email program. Here are a few of the things that make it fly:

Campaign Preview

It’s emailing 101, first day of class, first lesson: emails can’t be effective if they can’t be read. But what begins as a simple fact quickly spirals into a logistical nightmare. With dozens of Internet Service Providers, each supporting multiple readers with countless versions, options and settings, just making sure your emails are legible can be a major challenge. Campaign Preview wades into this murky morass and makes things crystal clear.

Input a test email and out comes an at-a-glance preview of how it will look across the major ISPs and email readers – plus reporting for HTML errors, dead links, suppressed images, and whether a campaign will fail the most common spam filtering packages. Armed with this basic but essential information, you’ll be able to take steps to fix any problems you encounter before you mail to your entire list.

Mailbox Monitor

Sending email is a bit like hitting a golf ball: where it lands is kind of the important part. Mailbox Monitor tells you the fate of every email you send. Did it make it to the inbox (hole in one)? Bulk folder (sand trap)? Was it blocked or filtered (water hazard)? Did it go missing (whiff)? You’ll also find out which campaigns are generating the most complaints and be alerted to other issues that may be disrupting your path to the hole... sorry, inbox.

Blacklist Alert

Black holes have the power to remove matter from the known universe. Blacklists can have a similar effect on your emails. When an email receiver adds your name to a blacklist, you need to know immediately. Blacklist Alert automatically sends you an email when your IP address appears on a blacklist and gives you the information you need to start dealing with the problem... before it’s too late.

Reputation Monitor

Eternal vigilance is the price of liberty. It’s also the price of a squeaky-clean email reputation. Reputation Monitor helps you keep tabs on the people who are keeping tabs on you. Think of it as a credit score for your email program. You’ll know where you stand, how you’re being evaluated by email receivers, and what you need to change about your program to improve your delivery rates. Reputation Monitor pulls sixty data elements from major email receivers to compile an email reputation score for every commercial email sender today – including you. It gives you access to the key information ISPs use to determine your delivery success. And it allows you to track your reputation over time, campaign by campaign, so you can adjust your sending practices accordingly. Armed with good information, you’ll have the power to make your reputation an arrow in your quiver rather than a thorn in your... well, you know.

Contact us to get started using these tools to get your emails delivered to the inbox, looking great every time.