About the Authors
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Matt Blumberg, founder, CEO and chairman, Return Path
Prior to founding Return Path in 1999, Matt was general manager
of the internet division of MovieFone, Inc., from its inception
to the company’s sale to AOL five years later, as well as
vice president, marketing and product management, for the company's
777-FILM phone service. Matt has served as an associate with General
Atlantic Partners, a private equity investment firm, and as a consultant
with Mercer Management Consulting. He graduated from Princeton
University. He is a frequent industry writer and speaker and is
actively involved in boards and councils for the Direct Marketing
Association and the Association for Interactive Marketing. He writes
a blog about the email/online marketing industry, as well as leadership
and management issues. It can be found at http://onlyonce.blogs.com
Stephanie A. Miller, vice president, strategic services
With nearly twenty years of marketing, publishing and consulting
experience, Stephanie has built and managed integrated direct-marketing
programs for both business-to-consumer and business-to-business
companies. An online marketing pioneer, she was the first publisher
of the Wall Street Journal Interactive Edition. She held
executive-level marketing positions with Hotmail and RealNetworks
before working for six years as a marketing consultant in Silicon
Valley, where, in addition to software, consumer and financial
services clients, she worked with several email technology companies,
including IronPort, MailShell, TeliVoice and MSN.
Tami Monahan Forman, director, strategic services
With her editorial experience and email business savvy, Tami helps
Return Path clients establish best practices email programs, improve
existing programs and build their businesses through email marketing.
Prior to joining Return Path, she was the editor of News Corp’s
SmartSource.com, where she revamped their email newsletter and increased
the open rates six fold. She also created the successful Coupon Alerts
program—a new email format that saw open rates in excess of
20 percent and click-through rates of 70 percent. Before that she
spent three years at iVillage.com, the web’s premier site for
women. In her role as food editor, she pulled a variety of levers—including
email newsletters—to increase channel traffic by more than
200 percent.
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