About the Authors

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Matt Blumberg, founder, CEO and chairman, Return Path

Prior to founding Return Path in 1999, Matt was general manager of the internet division of MovieFone, Inc., from its inception to the company’s sale to AOL five years later, as well as vice president, marketing and product management, for the company's 777-FILM phone service. Matt has served as an associate with General Atlantic Partners, a private equity investment firm, and as a consultant with Mercer Management Consulting. He graduated from Princeton University. He is a frequent industry writer and speaker and is actively involved in boards and councils for the Direct Marketing Association and the Association for Interactive Marketing. He writes a blog about the email/online marketing industry, as well as leadership and management issues. It can be found at http://onlyonce.blogs.com

Stephanie A. Miller, vice president, strategic services

With nearly twenty years of marketing, publishing and consulting experience, Stephanie has built and managed integrated direct-marketing programs for both business-to-consumer and business-to-business companies. An online marketing pioneer, she was the first publisher of the Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley, where, in addition to software, consumer and financial services clients, she worked with several email technology companies, including IronPort, MailShell, TeliVoice and MSN.

Tami Monahan Forman, director, strategic services

With her editorial experience and email business savvy, Tami helps Return Path clients establish best practices email programs, improve existing programs and build their businesses through email marketing. Prior to joining Return Path, she was the editor of News Corp’s SmartSource.com, where she revamped their email newsletter and increased the open rates six fold. She also created the successful Coupon Alerts program—a new email format that saw open rates in excess of 20 percent and click-through rates of 70 percent. Before that she spent three years at iVillage.com, the web’s premier site for women. In her role as food editor, she pulled a variety of levers—including email newsletters—to increase channel traffic by more than 200 percent.
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OnlyOnce
Check out OnlyOnce, Return Path CEO Matt Blumberg’s blog about email marketing, management, leadership, and entrepreneurship.

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