Email Ideas in Action

We believe that it is better to show what works, rather than just tell. To that end we filled Sign Me Up! with screen shots of email best practices in action and reproduced them here. Thanks to the smart marketers who generously gave permission for us to share these with you.

Chapter 1: Creating Email That People Want to Read
Kimberly-Clark
CoolSavings/Hormel

Chapter 2: Writing and Managing an Email Newsletter Program
Military.com
MarketingSherpa
Fast Company
iVillage
Beech-Nut
NYTimes

Chapter 3: Designing and Formatting Emails for Maximum Performance
EasyAsk
SubscriberMail
Good Experience

Chapter 4: Building a Large - and Responsive - Email List
PMD
BLR
BabyCenter
REI
DailyCandy FTAF
DailyCandy Email
Message Effect
eBay
Slice of Lime

Chapter 6: The Importance of Testing (and Re-testing)
Amazon
AMA

Chapter 8: Making Sure Your Message Makes It to the Inbox
Lenox

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