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Sign Me Up! was created to give marketers real-world,
actionable strategies to navigate the ever-changing world of email
marketing. To that end, we filled it with examples of great
email techniques, plus lots of resources to help you do your job
better. We’ve included those resources – plus
a lot more! – here:
Marketers Featured in the Book
Marketing News, Information, and Research
Compliance
Blacklists
Third-Party Whitelists
Feedback Loops
Authentication Tools
Authentication Validators
Technical Standards Memos
Other Deliverability Tools
Creative Resources
back to topMarketers Featured in the Book
Amazon.com
See their example.
American Management Association
See their example.
Barnes & Noble
Beech-Nut
See their example.
Blue Mountain Arts
Business & Legal Reports
See their example.
DailyCandy
See their example.
EasyAsk
See their example.
eBay
See their example.
Fast Company
See their example.
Good Experience
See their example.
iVillage
See their example.
Jeep
Kimberly-Clark
See their example.
Krispy Kreme
Lenox
See their example.
Lifeway Christian Resources
MarketingSherpa
See their example.
Military.com
See their example.
REI
See their example.
SubscriberMail
See their example.
YouThink.Com
back to topMarketing News, Information, and
Research
BtoBOnline
ClickZ Email Marketing
eMarketer
iMedia Connection Email Marketing
Internet Retailer
MarketingProfs
MarketingSherpa’s
Free Access Library
NYTimes.com
Media & Advertising
back to topCompliance
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography
and
Marketing Act)
What
the Federal CAN-SPAM Act Means for Commercial Email Marketers
Text of the CAN-SPAM Act
Updated provision regarding primary purpose
News release on date of implementation of primary purpose rule
OPPA (California Online Privacy Protection Act of 2003)
Text
of OPPA
More information from the state of California
back to topBlacklists
Spamhaus
MAPS
SpamCop
back to topThird-Party Whitelists
Habeas
BondedSender
back to topFeedback Loops
AOL
United Online
SpamCop
Abuse.net
back to topAuthentication Tools
SPF “home site”
Sender ID “home site” (MSFT)
SPF Record Wizard
Sender ID Record Wizard
back to topAuthentication Validators
SPF
Mail based: Return Path
back to topTechnical Standards Memos
MARID Memo on Sender ID: Authenticating E-Mail
MARID Memo on Purported Responsible Address in E-Mail Messages
MARID
Memo on The SPF Record Format and Sender-ID Protocol
MARID Memo on SMTP Service Extension for Indicating the Responsible
Submitter of an E-mail Message
MARID Memo on Authorizing Use of Domains in MAIL FROM
Internet Draft Memo on Sender Policy Framework (SPF) A Convention
to Describe Hosts Authorized to Send SMTP Traffic
back to topOther Deliverability Tools
DNS Stuff
CleanMyMailbox
back to topCreative
Resources
Freshbait
Slice of Lime
Squeaky Wheel Media
Zentropy Partners
AdGuy Copywriting & Creative
Services
Would you like to be included on this list? Email
us! |
