Our Customer Experience Assessment gives you a customer's perspective of your entire email program. You’ll learn which content draws them in and which content pushes them away. You’ll see how your permission and privacy practices are affecting the success of your program. You’ll discover if your segmentation strategies are on track or off base. You’ll find out how engaged your customers really are – and get some ideas about how to get them more engaged.

In short, you’ll get the information you need to make your entire program more appealing to the only audience that matters.

When the workshop is over, you walk away with a workbook full of great email ideas, and 10-15 tier one recommendations, that you can start implementing immediately. It’s called a Priority Action Plan and the name pretty much says it all. These aren’t academic, pie-in-the-sky generalities. They’re practical, actionable, creative strategies that reflect your brand, your resources and your customers’ needs. And, most importantly, they can start making a difference right away.

Some of the things your Priority Action Plan might include:

• Strategies for segmenting, targeting and wow'ing all the different types of subscribers on your file
  
• Effective strategies to grow your file with active, engaged subscribers
• Ideas for developing a content strategy that entices your customers to open, read and purchase from your email
• Creative approaches to ensure your messages break through the inbox clutter
• Multi-channel marketing concepts that tap your email opportunity
• Approaches to managing your messaging strategy across business units and product plans
• Ways to integrate email with your other marketing programs - mobile, website, print, direct mail and the rest
• Ways to turn your unsubscribe requests into list-building conversions
• Approaches to validating your own best practices
• Advice on ensuring compliance with CAN-SPAM

Everyone says they want to put their customers first. We can help you do it. Contact us to find out how.